Public Digital Film Festival …where technology serves art

 As Dimitris Danikas the artistic director of the festival pointed out "the goal of the festival was to promote amateur creators and their work because such a promotion is the foundation upon which any kind of artistic creation is based".

The festival aimed at attracting young, dynamic filmmakers that love the art of video and animation and use digital recorders (mobile phone cameras, digital camcorders etc). Through the event they were given the opportunity to promote and showcase their work online, reaching a global audience.
The primary target group of the festival was young people from 15-35 years old.

 The website that hosted the festival ( www.publicdff.gr ) was based on a multifaceted, dynamic and fully interactive structure that created a vivid online community, bringing together creators and audiences. The website received over 50.000 unique visits and its contesting videos were viewed over 350.000 times.

www.publicdff.gr data
	The visitors of the site were mainly young people, with the age group of 18-34 accounting for more than 64% of the sites incoming traffic.
	The visitors of the site were mainly men 68%
	Half of the incoming traffic of the website was direct traffic, a factor that underlines the success of the offline campaign, the reffering sites accounted to a 37% of the incoming traffic
	This specific diagram indicates the visitors origin, it clearly demonstrates the panhellenic

The 1st Public Digital Film Festival had over 300 film submissions in its three categories.

1. "Short Book", where the participant had to be inspired to create a short film based on a scenario from his favorite book
2. "Video Clip at your size" , where a video clip had to be created inspired from the participants favourite music
3. "Do it is you want" with a free theme were the participant had the liberty to produce his short film without any creative restrictions

The festival was sponsored by the "Public" book and technologies department store, with the colaboration of the sony handycam cameras that kindly offered the winning prices of the competition.

The entire project was endorsed by many renown Greek artists, comprising the Public Digital Film Festival award committee. The president of the committee was the famous Greek actor Lakis Lazopoulos, while members of the comitee were: Alexis Alexiou (Director), Venia Vergou (film critic), Alexandros Voulgaris (Director), Stefania Goulioti(Actor), Giorgos Kapountzidis (actor - director), Olga Kouklaki (composer), Giorgos Lanthimos (director), Zeta Makripoulia (Actor), Loukia Michaolopoulou(Actor), Argiris Papadimitropoulos(Director), Danai Skiadi (Actor) and Vasilis Charalampopoulos(Actor).

Festival' communication

The festival was initially communicated through a series of partnerships and sponsorships. Three big portals started out promoting the festival, the Public department store website, the culture oriented portal www.goculture.gr and the official site of the Athens 9,84 radio station.

The media sponsors included the Alpha TV broadcasting network, the musical TV station MAD TV, the music Radio station MAD Radio, the Village Roadshow multiplex Cinemas, the popular technology magazine "ihos kai fos", the wide circulation newspaper "elefteros typos" as well as the PC oriented magazines "PC World" & ""Computer Active"
The Athinorama magazine devoted a special section in its website were the visitors had the opportunity to vote for their favourite video and sponsored an added award for the participants the "athinorama award" which was awarded following the online voting on the website.

An entire offline campaign, with high media value, was launched to promote the festival. The campaign included poster ads, articles, printed ads and radio spots. In detail the festival was promoted through a campaign that included more than 800 radio spots 50 printed whole page ads and outdoor advertising hosted in public transportation - bus stop billboards. More specifically the press coverage included more than  50 ads in daily weekly and Sunday Press,Monthly and Weekly  magazines.

A web campaign including a social networking campaign was launched to promote the festival, that resulted in extensive internet traffic from referring sites. Indicatively the following sites hosted banners and references: www.Goculture.gr www.techblog.gr www.pcw.gr www.trazistor.gr www.mad.tv www.me.gr; www.in2life.gr; www.starbuzz.gr; www.opencalendar.gr; www.stuffmag.gr; new.e-go.gr; www.insomnia.gr; www.epr.gr; www.imerisia.gr; www.netweek.gr; www.techpress.gr; www.presspoint.gr; www.e-pcmag.gr

 With the finalization of the nominees videos and the closure of the online voting procedure a big celebrity party was held in "Baraonda",a mainstream bar club in Athens. The sponsors, the judging committee and all the people involved in the public digital film festival had the opportunity to celebrate together the success of the event.

In the specific party reporters from a wide variety of media were present to document the festivities which led to an extensive media coverage. Specifically the event was promoted through Wide circulation newspapers: (ta nea, to vima, elfterotypia, epsion, paper, eikones, adesmeytos typos, financial newspapers:kosmos toy ependyti, kerdos,axia), ΤV program magazines (radiotileorasi, TiVO)Other Magazines: PC Magazine,IxosTv Networks such as Alter,Star,NET,MAD,Skai, radio stationssuch as RED,EN LEFKO ,VILLAGE,Athens 9,84

 While several wide circulation media covered the event through their lifestyle columns(ESPRESS,OChora sunday,OK,BIZZ,FAQ,Loipon,Paraskeyi + 13,Tiletheatis,apogeymatini

The specific festival was mentioned during the most famous tv programm in Greece  "Al tsantiri news" , ashow that scores very high in television ratings and is hosted by the renoewn greek comedian and actor Lakis Lazopoulos.

The festival's award ceremony was held during the Athens Digital Week event. During the award ceremony renowned Greek comedian and actor Lakis Lazopoulos, being the chairman of the award committee, introduced the final nominees. After the ceremony a large - open to the public -party followed, featuring live performances by well known Greek artists Olga Kouklaki and Fotonovela.