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Great Ideas

How to develop successful web marketing campaigns

An expert article on Web Marketing by INCON partner Anastasia Vatsika, CEO, AC&C Professional Congress Organiser, member of C&C International Group of Companies.

Stockholm – European Green Capital 2010

The Swedish capital – which will be the first European Green Capital in 2010 – has the ambitious target of saying goodbye to fossils by 2050.

An underwater cabinet meeting

Climate change is affecting all aspects of living. In many cases it is affecting living itself, as temperature change and the melting of the polar ice means habitats are affected.

Successful corporate blogging

Corporate blogging has become common practice in a number of industries: whether one is trying to establish brand loyalty, manage crises, gain brand recognition, attract personnel, diffuse corporate culture or widen its client base, corporate blogging can be valuable in creating and maintaining a direct link between the corporation and its audiences.

Robots that feel

David Hanson presents his robot faces that recognize and respond to facially expressed emotions. As he points out, the technology behind those amazing robots can lead the way to the creation of machines that can empathize with humans.

Clean up the World

Clean Up the World is a community based environmental program that inspires and empowers individuals and communities from every corner of the globe to clean up, fix up and conserve their environment.

Seth Godin on standing out

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, explaining that mass advertising is failing, and that the goals of today’s marketeers should be to target a niche and aim for word of mouth.

Richard St. John's 8 secrets of success

A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words. Watch him as he shares his wisdom in an enganging, fun approach, and discover what success is all about, in three minutes.

"Raising The Bar" IAPCO members embrace Sustainable Practice

As Charles Darwin pointed out it is not the strongest of the species that survive, nor the most intelligent but the one most adaptable to change. It is time to change current practices, as far as the environment is concerned.

The next 5000 days of the web

Future is an interdisciplinary field, studying yesterday's and today's changes, aggregating and analyzing both with respect to tomorrow is not an easy job. It includes analyzing the sources, patterns, and causes of change and stability in the attempt to develop foresight and to map possible futures.