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CSR

Corporate Social Responsibility encompasses the fundamental belief that sound business practice goes beyond the conventional goals of short term profitability and return to shareholders.

There is an overabundance of worthy causes and corporations are expected to behave as responsible citizens and do something about them. The challenge at hand is the design and implementation of the CSR strategy that is right for each corporation.

We design long-term CSR campaigns that are aligned with our clients strategic goals and are fully integrated in communication programmes. We provide additional value by developing long-standing, mutually beneficial relations with important stakeholders such as NGOs and government bodies. Furthermore, by leveraging our communications expertise, we maximise the media exposure of those programmes. In short, we develop and deliver credible and effective CSR campaigns.

Related Case Studies

  • World Diabetes Day

    dibetis

    The World Diabetes Day was celebrated for the first time in Greece on 14 November 2001. Undertook by the C&C International Group of Companies on behalf of the Greek National Centre of Diabetes, the Day's events included a series of activities aiming at providing information to the public, raising awareness and overturning established notions regarding diabetes.

  • World Obesity Day Campaign

    obesiy day

    Designing and implementing an informative campaign against obesity, targeted at the public, with the opportunity of the 2008 World Health Day against obesity. The main goal of the campaign was to inform people on the subject of obesity and motivate them to take action...

  • 2008 Arthritis Day Case Study

    The aim of the World Arthritis Day 2008 (WAD) campaign which was organised by the Hellenic Society against Rheumatism (HSaR) with the support of ROCHE, was to inform and motivate the public about the issues surrounding Arthritis/Rheumatism.

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